Details
Mastering the New Media Landscape
Embrace the Micromedia Mindset|
13,99 € |
|
| Verlag: | Berrett-Koehler Publishers |
| Format: | MP3 (in ZIP-Archiv) |
| Veröffentl.: | 20.05.2022 |
| ISBN/EAN: | 9781626568327 |
| Sprache: | englisch |
Dieses Hörbuch erhalten Sie ohne Kopierschutz.
Beschreibungen
The New Way to Get Noticed The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media-earned, owned, and rented-and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Diese Produkte könnten Sie auch interessieren:
Sell More With Sales Letters: How to Write Targeted Sales Letters and Convince Your Customers - Incl. Checklist
von: Carsten Meinders, Casey Wayman
10,95 €
