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The Science Behind Why We Buy

von: Phil Barden, Dmitriy Goryachkin

10,99 €

Verlag: Mann, Ivanov and Ferber
Format: MP3 (in ZIP-Archiv)
Veröffentl.: 01.03.2022
ISBN/EAN: 4064067331800
Sprache: Russisch

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Beschreibungen

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.