Article Marketing Simplified
Anthony Ekanem
Article Marketing is essentially writing and distributing short articles to a variety of outlets, including article repositories, which are also called article directories and article banks, forums, and newsletter publishers. Article marketing is one of the most effective types of marketing that one can do – it is also one of the least expensive ways to market a business. In fact, it can even be free, costing you nothing more than your time.
There are many benefits to article marketing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website and increasing newsletter signups. Article marketing is also used to make sales and to build credibility. Anyone who wants to establish themselves as an expert in their niche should take advantage of all that article marketing has to offer.
Here is how it works. Let’s say that you are in the weight loss niche, and you sell various weight loss products, whether they are your own products or products of which you are an affiliate. You write a weight loss article, preferably one that is closely related to one of your products – but you don’t want to necessarily advertise the product in the article.
Instead, you want to address a problem that the product can help to solve in your article – without mentioning the product. For instance, if you sell a cellulite cream, you can write an article about what cellulite is, what causes it, and the various methods used to get rid of it. The article should be no more than 750 words, and have a compelling title.
At the bottom of your article, you include an author’s resource box. This is basically a block of text, made up of one paragraph that is anywhere from five to seven lines long. In this paragraph, you might say something like this:
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John Doe is a weight loss expert who has helped hundreds of people get and keep weight off. You can find more valuable weight loss information and help at his website, John Doe’s Weight Loss Secrets, located at http://www.johndoe.com. You can find specific information for getting rid of cellulite at http://www.johndoe.com/cellulite.html.
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Once you have written your article, ensured that you have made all of the points that you wanted to make, and checked the article for spelling and grammar mistakes, you are ready to distribute it.